Course Duration: 1 day

This internet marketing training course covers all aspects of search engine positioning and optimization. It can be used as the basis for planning an online campaign that will have a dramatic effect on the visibility of a Web site.

 

Objective:

Delegates will learn the basics of optimization. This internet marketing course shows how to improve the positioning of your site on the major search engines without it taking over your life. The Workshop will meet the specific needs and provide the outcomes stated below: Overview of the reasons for SEO Inform you or your staff of the issues surrounding search engine optimisation Identification of key Search engine to be targeted Facilitate the discussion surrounding the changes that need to be made to optimise your site's placement Submission to Search engines Provide advice on submission to search engines Checking the ranking of your keyword phrases Keyword search phrases Metadata strategies Developing Quality Content Different key areas to be addressed with strategy for maintenance Maintenance processes Regularity of review of your site How to avoid tactics that may be perceived as spam Hands on training for participants using the latest tools Outcomes Greater understanding of the issues surrounding SEO Improved placement of your site in the major Search Engines A record of the key information provided on a website containing this information for later reference.

Who Will Benefit:

Web site owners, marketing personnel, web site designers, and any business people who need to know how to increase qualified users visiting their web site. Some techniques require the alteration of web site pages, and as such the ability to update your own web site would be an advantage.

Prerequisites:

Basic understanding of the Web (links, URLs, etc.) Participant should understand the Windows environment, word processing, and how to use a Web browser.

Course Content:

Understanding search engines Search Engine Marketing Search Engine Submission Search Engine Optimisation (SEO) Doorway Pages Link Popularity

What Do You Get:

Comprehensive course materials and Certificate of Participation are provided.

Booking Information:

Descriptions for this workshop are available upon request. You may e-mail us, call us at 603-5632 3036 or fax a Request for Information to 603-5631 0320. Or,

A confirmation letter will send to you once we receive your registration detail.