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B2B
business is booming! Business to business
marketplaces have become the hottest topic in
e-business, driving a future surge in revenues
that could reach around $200 trillion within 10
years.
Exporters are discovering
that the internet can be a fast, cost-effective,
and efficient way to market and sell their
products to buyers around the world. As the
World Wide Web enters its second decade sellers
are starting to understand just how powerful the
web can be as a marketing and selling tool. During this seminar, we discuss evaluation
strategies as well as demonstrate and review
several effective on-line marketing methods and
implement them for your export business. As an
exporter you can get a lot of attention and sell
a lot of your products if you understand how to
use the internet effectively.
| Synopsis: |
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Selling your products by
E-mail: How to set up an effective Email
marketing campaign
(Email can be a low-cost and quick way to market
your products. This section shows you how to set
up your campaign correctly in order to reach its
full potential).
Your web site: Making it work for you
(Your company's website is your 24 hours sales
agent. Make sure yours takes the buyer through
your site in the correct way and encourages them
to contact you for a price quote).
Finding Buyers by using B2B portals
(B2B web sites are great places to present your
products and find buyers ready to buy. This
section gives you a list of the 152 most popular
B2B web sites and tells you how to find buyers
on them).
How to find out if an importer you found on
the internet is reliable
(This section shows you how to research a buyer
you found on the internet to make sure he/she is
reliable and that you will get paid).
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| Who Will Benefit: |
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Web site owners, marketing
personnel, web site designers, and any business
people who need to know how to increase
qualified users visiting their web site. Some
techniques require the alteration of web site
pages, and as such the ability to update your
own web site would be an advantage. |
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| Prerequisites: |
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| Basic understanding of the Web
(links, URLs, etc.) Participant should
understand the Windows environment, word
processing, and how to use a Web browser. |
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| Course Content: |
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- Using the Internet to Market
Your Product
- Selling Your Products by E-mail
- Your website: Making it work for you
- Finding Buyers by using B2B Portal Websites
- How to find out if an Importer you found on
the Internet is reliable
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| What Do You Get: |
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Comprehensive course materials
and Certificate of Participation are provided.
All participants will be given a Free CD
containing a database of 20,000 importers
around the world in various sectors and
their e-mail addresses. |
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| Booking Information: |
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| Descriptions for this workshop
are available upon request. You may
e-mail us, call us at 603-5632 3036 or fax a
Request for Information to 603-5631 0320. Or,
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| A confirmation letter will send
to you once we receive your registration detail.
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